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Dylan Mulvaney, Bud Light, and Influencers OH MY!

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Let the Other McCain explain

Dylan Mulvaney is a show-business scam — an unemployed actor invented a “female” character, turned this into a TikTok comedy channel and, because millions of people are too stupid to see through the scam, became a viral online sensation. His agent was able to persuade a bunch of companies to sponsor Dylan as an “influencer,” which is how he ended up with his face on his own personalized Bud Light can.

Well, conservatives pounced and seized on this — whenever lefties do something offensive, the “backlash” becomes the story, which is a deflection, but never mind — and the damage to Anheuser-Busch’s profit picture was serious enough that the company had to take action:

Bud Light Marketing Vice President Alissa Heinerscheid has taken a leave of absence from the company amid ongoing controversy over the brand’s decision to bring on transgender influencer Dylan Mulvaney as an ambassador.
Bud Light announced that Heinerschneid, who has been in charge of the brand since June 2022, would be replaced by Budweiser global marketing Vice President Todd Allen, according to Ad Age. In a March 23 podcast appearance, Heinerschneid said that she wanted to pivot from the brand’s traditionally “fratty” image. . . .
“I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,‘” Heinerschneid said.

Leave of absence. Sure, for a while, but she got PAID! Big time, and likely will again, and again….. so do not cry for her…… Go read the rest

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thedaleygator

Individualist/Writer/Blogger/Historian/Sometime pain in the ass. Unapologetic Lover of the Founders, America, the South, our Constitution. Proud descendant of numerous American and Confederate veterans. And yes, massive Gator fan. No patience for cancel culture, and the Marxists who hide behind it. Lover of good beer, good BBQ, and yes beautiful women.
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By thedaleygator

Individualist/Writer/Blogger/Historian/Sometime pain in the ass. Unapologetic Lover of the Founders, America, the South, our Constitution. Proud descendant of numerous American and Confederate veterans. And yes, massive Gator fan.
No patience for cancel culture, and the Marxists who hide behind it.
Lover of good beer, good BBQ, and yes beautiful women.

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